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Greyline Strategies
Scaling B2B SaaS ARR by 315% with AI Lead Scoring
B2B SaaSAI Agents & Automation

Scaling B2B SaaS ARR by 315% with AI Lead Scoring

Client: NexusData

315%
Increase in Pipeline
40%
Reduction in CAC
-22 Days
Time to Close

The Challenge

NexusData's sales team was overwhelmed with thousands of low-intent inbound leads. Reps spent 60% of their day manually qualifying prospects who never converted, driving up Customer Acquisition Cost (CAC) and burning out top performers.

Our Solution

We engineered a custom AI-driven lead scoring agent that integrates directly into their HubSpot CRM. The agent autonomously enriches inbound leads with firmographic data, engages them via email with personalized questions, and routes only the top 15% of 'sales-ready' prospects to human reps.

The Results

  • Sales reps reclaimed 25 hours per week previously spent on manual outreach.
  • Pipeline velocity increased by 315% as reps only spoke to high-intent buyers.
  • The personalized AI outreach achieved a 42% reply rate.

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