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Greyline Strategies
Bypassing Zomato/Swiggy: Zero-Commission Delivery App
Food & BeverageCustom Apps & eCommerce

Bypassing Zomato/Swiggy: Zero-Commission Delivery App

Client: Metro Bites Hospitality

₹1 Cr+
Margin Reclaimed
65%
Direct App Orders
+40%
Repeat Customers

The Challenge

Metro Bites operated a successful chain of 12 cloud kitchens but was losing 30% of gross revenue to third-party aggregator apps (Zomato, Swiggy). They needed a direct-to-consumer ordering platform to retain margins and own their customer data.

Our Solution

We built a high-performance cross-platform Mobile App using React Native, backed by a scalable Node.js dispatch engine. The app featured built-in loyalty programs, push notifications for retention, and a localized fleet management dashboard.

The Results

  • Transitioned 65% of all delivery volume to the proprietary app within 6 months.
  • Reclaimed ₹1 Crore+ in annual commission fees.
  • Increased customer Lifetime Value (LTV) through the integrated loyalty system.

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